Jet Airways: Can it Fly Again?
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Case Code: BSTR606 Case Length: 25 Pages Period: 1992-2019 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: Jet Airways Industry: Aviation Countries: India Themes: Aviation Business in India, Indian aviation industry |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
"At airports, goodbyes are exchanged at departure terminals, and welcomes are reserved for arrivals. A little after Wednesday midnight, though, that order was shuffled at the arrival area of Mumbai airport's Terminal 2. After a Jetlite flight from Amritsar landed, about two dozen Jet Airways employees and contract workers bade goodbye to the twenty-five-year-old airline, not knowing whether they will ever meet again," wrote Manju V, Senior Assistant Editor at the Times of India, on April 19, 2019. Jet Airways, India’s oldest private airline, temporarily suspended all flights from the night of April 16, 2019, as the company ran out of cash and banks refused to give it more money. Jet Airways became the second major airline in India to shut down operations, even temporarily, during 2010-2020 after Kingfisher in 2012...
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